Financial Literacy, Governance, News

RBI’s Financial Literacy Week 2019 – Farmers

RBI's Financial Literacy Week For Farmers

Financial Literacy Week will be observed by RBI between June 3, 2019, to June 7, 2019. This initiative aims to educate Indian Farmers on the formal banking system and how they can benefit from it. This is a campaign disseminating important financial information based on different themes. A centralized mass media campaign will focus on posters and leaflets to be distributed to farmers in order to educate them about credit delivery mechanism, financial inclusion, government policies that enhance the flow of credit to the farming community. The content will be circulated through a network of rural bank branches, Financial Literacy Centers, ATMs, and Bank Websites. RBi will run the campaign through the entire month of June on Doordarshan and All India Radio.

Financial Literacy Week is an initiative by RBI to promote awareness of key topics every year through a focused campaign. The initiative comes as a measure to revive the distressed agricultural sector.

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